Planet Fitness
Strong Pop
The brief:
In our vibrant new TVC for Planet Fitness, “Strong Pop”, we set out to showcase how Planet Fitness stands apart from the traditional, high-pressure gym experience. Collaborating closely with the dynamic team at Bravo Fit, we developed a creative concept that celebrates the unique spirit of Planet Fitness—an inviting, judgment-free space designed to empower everyone, no matter their fitness level. “Strong Pop” delivers this message with energy and flair, reinforcing Planet Fitness as a gym where confidence and comfort come first.
The outcome:
We brought Strong Pop to life by filming in a real Planet Fitness gym in Queensland, capturing the warm and inclusive vibe that sets Planet Fitness apart. Every detail of the spot was infused with Planet Fitness’s iconic branding, ensuring the welcoming atmosphere shines through.
The campaign included two dynamic 30-second TVCs, complemented by 6- and 15-second cutdowns, all optimized for multi-platform use. Alongside the TVCs, we produced an extensive set of still photography, ensuring the campaign’s reach extended seamlessly across social media, websites, digital platforms, TV, and OOH.
The services we provided:
Creative Concepting and Scripting
Logistics
Shooting and Production
Production Design and Wardrobe
Casting
Editing and Post Production
Stills Photography
Thanks to:
Client: Bravo Fit
Managing Director: Danielle Monroy
Head of Marketing: George Andreolas
Marketing Manager: Kathryn Hopwood
Social Media Officer: Beau Newton
-
Client: Bravo Fit
Managing Director: Danielle Monroy
Head of Marketing: George Andreolas
Marketing Manager: Kathryn Hopwood
Social Media Officer: Beau Newton
Production Company: Eric Tom & Bruce
Director: Roxanne Halley
Senior Creative Producer: Lauren Burgueno
DOP: Jason Hargreaves ACS
1st AC: Phong ’Bruce’ Truong
Sound: Marty Fay
Grip: Sean Aston
Grip Assist: Peter Jeremjenko
Gaffer: Ben Russel
LX Assist: Mungo Heath
Art Department: Jodi Wustewald
Art Assist: Zenith McCafferty
HMUA: Linda Jordan
Stills Producer: Sarah Coates
Photographer: John Nguyen
Photographer Assist: Jack Hart
Editor: Jack Ralph
VFX: Nathan Robinson
VO Artist & Record - Abe’s Audio
Sound mix - Ross Caygill
Grade- Matt Campbell
Gear House - VA Digital Hire
Freddy - James Munn (Ego Management)
Pop - Ray Croft (Ego Management)
Trainer - Mel Ree
Paula - Carla Haynes (Ego Management)
Unrecognisable Gym Goer - Tuivale Pakau, Akbar Foladi, Liam Hartley, Lily Gilbert, Michele, Faran Zabihian
Recognisbale Gym Goer - Mayatu Nova, Christiopher Chelliah, Aimee-Lee Preston, Nili Kashyup, Jan Mackay
Muscle Man Extra - George Xia, Iris Verbaant & Lucas Naves