Kidney Health
End Dialysis by 2050
Dialysis is a treatment many people have heard of, but very few know the reality of what a life on dialysis is like. This campaign is about creating a visceral reaction to the reality of dialysis. It’s long. It’s tiring. It’s uncomfortable. It’s bleak. It’s 3 times a week for the rest of your life.
We want to answer the question: why is it so important to end dialysis?
The brief:
The outcome:
This piece was all about showing a harsh reality. We followed the day of a real dialysis patient as he attends his dialysis appointment for another time this week. Shooting with an intimate ETB crew over one day, we aimed to create a visually striking campaign that placed the audience directly into this lifestyle. A poignant and powerful sound design was also key to this campaign.
What we provided:
Creative Concept & Scripting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: Kidney Health Victoria
Senior Marketing Manager: Laura Milmeister
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Client: Kidney Health Victoria
Senior Marketing Manager: Laura Milmeister
Production: Eric Tom & Bruce
Senior Creative Producer: Lauren Burgueno
Director: Samantha Haines
DOP: Brendan Cherry
Production Assistant: Aislinn Tham