Golden Circle
Zero Sugar Cordial
The brief:
We were delighted to collaborate with our partners at Kraft Heinz on the exciting campaign for Golden Circle's innovative Zero Sugar Cordial. Our creative approach centred on using a slow-motion phantom camera to immerse viewers in a refreshing journey, adopting the perspective of the cordial itself as a drink is crafted. To highlight the unique qualities of this new product, we incorporated voiceover narration that effectively distinguished it from regular cordial while drawing the audience into the drink's world.
The outcome:
Our team focused on amplifying the refreshment factor through dynamic tabletop shots and crisp, bubbly sound design, ensuring that Golden Circle Zero Sugar Cordial stood out as the ultimate thirst-quencher. Throughout the production, we maintained a clear and impactful message, effectively communicating both the product launch and its key benefits - zero sugar content and refreshing taste. This engaging visual and auditory experience not only showcased the product's appeal but also reinforced Golden Circle's commitment to innovation in the beverage market.
What we provided:
Creative Concepting and Scripting
Logistics
Shooting and Production
Production Design
Editing and Post Production
Thanks to:
Client: Kraft Heinz
Head of Marketing: Theresa Paglia
Senior Creative Strategist: Hana Okada
Brand Manager: Zinia Dsouza
Assistant Brand Manager: Bianca Catibayan
Senior Marketing Communications Manager ANZ Kraft Heinz: Michelle Interlandi
Communications Executive: Emma Furphy
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Client: Kraft Heinz
Head of Marketing: Theresa Paglia
Senior Creative Strategist: Hana Okada
Brand Manager: Zinia Dsouza
Assistant Brand Manager: Bianca Catibayan
Senior Marketing Communications Manager ANZ Kraft Heinz: Michelle Interlandi
Communications Executive: Emma Furphy
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Roxanne Halley
DOP/Photographer: jon webb
Senior Creative Producer: Lauren Burgueno
1st AD: Samantha Haines
Photography & Lighting Assist: Elisey Agarev
Art Department/Food Stylist: Kirsty Bryson
Production Assistant: Beth Sturt
1st AC: Sunny Wilding
Phantom Operator: Tom David
Standby Props: Joey Hughes
Studio: studio éclair
Gear Hire: Robotface, The Vision House
Catering: Limoncello Catering
Hand Model: Vera Kussela (Real People)
Editor: Jack Ralph
Colourist: Matt Campbell
VFX: Steven Bunyan
VO Record: Production Alley
VO Artist: Cecelia R. (EM Voices)
Sound Mix: Ross Caygill
Stills Retoucher: Alisa Nuanchan
KV Designer: Ankur Patar