Heinz

Pickle Flavoured Ketchup

The brief:

A twist on a classic combo, pickles and ketchup, sees a new condiment for your pantry - Heinz Pickle Flavoured Ketchup. And to hard launch this new condiment, we worked with the team at Heinz to create this fresh and fun spot. Our goal was to create a campaign that is just as bold and bright as the product itself - and what better way to do so than with this visually dynamic video. No matter how you eat your burger, Heinz Pickle Flavoured Ketchup makes every meal tangier and tastier.

The outcome:

The outcome was a spot that perfectly captures the bold, quirky spirit of Heinz's new Pickle Flavoured Ketchup. With a vibrant, all-red palette and dynamic visuals, we made sure the product truly popped. The playful mix of two iconic flavors comes to life with energy and fun, making it impossible to ignore. Our goal? To create an ad that’s as unforgettable as the flavor—inviting everyone to embrace something new, something bold, and something uniquely Heinz.

What we provided:

Creative Concepting and Scripting

Logistics

Shooting and Production

Production Design

Editing and Post Production

Thanks to:

Client: Kraft Heinz

Creative Lead: Hana Okada

Senior Brand Manager: Nicola Curran

Brand Manager: Tim Smith

Assistant Brand Manager Marketing: Christina Howlett

Integrated Marketing Comms Lead: Michelle Interlandi

Communications Executive: Emma Furphy

  • Client: Kraft Heinz

    Creative Lead: Hana Okada

    Senior Brand Manager: Nicola Curran

    Brand Manager: Tim Smith

    Assistant Brand Manager Marketing: Christina Howlett

    Integrated Marketing Comms Lead: Michelle Interlandi

    Communications Executive: Emma Furphy

    Production: Eric Tom & Bruce

    Director/DOP: Hossein Khodabandehloo bin Abolfazl

    Executive Producer: Victoria Conners

    Senior Creative Producer: Lauren Burgueno

    Production Assistant: Samantha Haines

    1st AC: Lilac Pedraza

    Gaffer: Corey Clement

    LX Assistant: Riley Lewis

    Food Stylist: Gemma Smith

    Food Stylist Assist: Yona Rotner

    HMUA: Brooke Pearson

    Photographer: Cat Black

    Editor: Oliver Knocker

    Colourist: Matt Campbell

    Sound Mix & VO Record: Windmill Audio

    Voiceover: RMK Management - Liza Altarejos

    Catering: Mabu Mabu

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