The brief:

A twist on a classic combo, pickles and ketchup, sees a new condiment for your pantry - Heinz Pickle Flavoured Ketchup. And to hard launch this new condiment, we worked with the team at Heinz to create this fresh and fun spot. Our goal was to create a campaign that is just as bold and bright as the product itself - and what better way to do so than with this visually dynamic video. No matter how you eat your burger, Heinz Pickle Flavoured Ketchup makes every meal tangier and tastier.

The outcome:

The outcome was a spot that perfectly captures the bold, quirky spirit of Heinz's new Pickle Flavoured Ketchup. With a vibrant, all-red palette and dynamic visuals, we made sure the product truly popped. The playful mix of two iconic flavors comes to life with energy and fun, making it impossible to ignore. Our goal? To create an ad that’s as unforgettable as the flavor—inviting everyone to embrace something new, something bold, and something uniquely Heinz.

What we provided:

Creative Concepting and Scripting

Logistics

Shooting and Production

Production Design

Editing and Post Production

Thanks to:

Client: Kraft Heinz

Creative Lead: Hana Okada

Senior Brand Manager: Nicola Curran

Brand Manager: Tim Smith

Assistant Brand Manager Marketing: Christina Howlett

Integrated Marketing Comms Lead: Michelle Interlandi

Communications Executive: Emma Furphy

Client: Kraft Heinz
Creative Lead: Hana Okada
Senior Brand Manager: Nicola Curran
Brand Manager: Tim Smith
Assistant Brand Manager Marketing: Christina Howlett
Integrated Marketing Comms Lead: Michelle Interlandi
Communications Executive: Emma Furphy
Production: Eric Tom & Bruce
Director/DOP: Hossein Khodabandehloo bin Abolfazl
Executive Producer: Victoria Conners
Senior Creative Producer: Lauren Burgueno
Production Assistant: Samantha Haines
1st AC: Lilac Pedraza
Gaffer: Corey Clement
LX Assistant: Riley Lewis
Food Stylist: Gemma Smith
Food Stylist Assist: Yona Rotner
HMUA: Brooke Pearson
Photographer: Cat Black
Editor: Oliver Knocker
Colourist: Matt Campbell
Sound Mix & VO Record: Windmill Audio
Voiceover: RMK Management - Liza Altarejos
Catering: Mabu Mabu