Hume Bank
The Brightness Barometer
The brief:
We teamed up with Communicado and Hume Bank to bring to life their new logo to life! It was our aim to show customers how they can bank “brighter” with Hume Bank, focusing on showcasing their fresh, new logo. This campaign was all about depicting lifeʼs big and little moments, culminating in ʻbank for a brighter futureʼ.
The outcome:
This TVC was filmed over two days and across 5 locations throughout Melbourne and the Albury/ Wodonga region. We created a 30” TVC for Communicado and Hume Bank, with 15” and 6” cutdowns, along with stills photography. This campaign ran nationally, and broadcasted over radio as well.
What we provided:
Casting
Logistics
Shooting and Production
Editing and Post Production
Stills Photography
Thanks to:
Agency: Communicado
Integrated Strategy Director: Eliza Mielczarek
Creative Director: Annie Price
Client: Hume Bank
Marketing Manager: Tegan Summerfield
Head of Marketing: Fleur Marshall
Chief Customer Officer: Alison Wild
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Client: Hume Bank
Marketing Manager: Tegan Summerfield
Head of Marketing: Fleur Marshall
Chief Customer Officer: Alison Wild
Agency: Communicado
Creative Director: Annie Price
Integrated Strategy Director: Eliza Mielczarek
Director: Roxanne Halley
Executive Producer: Victoria Conners
Senior Creative Producer: Lauren Burgueno
DOP: Bonita Carzino
1st AC: Taylan Ceylan
Gaffer/Grip: Francis Healy Wood
LX Assistant: Jaydan de Oliveira
Art Director: Karli Laredo
Nurse: Veronica Brown
H/MU: Feliicity Cahill
Photographer: Cat Black
Production Assistant: Isabel Savenake
Catering: Kartel Catering
Editor: Kelly Webster
Animation & VFX: Nathan Robinson
Sound Studio: Windmill Audio
Colour Grade: Niklas Malkin | PostLab