Baby Love
Nappy Pants | The Trick is in the Fit
The brief:
We loved collaborating with Communicado for BabyLove Nappy Pants ‘The trick is in the fit’ campaign. With toddlers growing so fast, something that starts off way too big is suddenly way too small. The campaign uses this analogy to highlight the importance of a nappy that can adapt and contour to accommodate these changes to fit right every single time.
The outcome:
We absolutely adored working with this stellar little cast on this campaign. Focusing on the idea that “the trick is in the fit”, we wanted to bring the childish joy to this campaign, filling it with giggles, smiles and love. Playing wth colourful set design, wardrobe and the cutest kids, we were able to create a fun and high-energy TVC for Baby Love’s Nappy Pants.
What we provided:
Photography
Casting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: Baby Love
General Manager Marketing: Michael Joel
Senior Brand Manager: Amer Haq
Digital Marketing Specialist: Riya Agrawal
Agency: Communicado
Group Account Director: Victoria Beranger
Creative Director: Annie Price
Account Coordinator: Sasha Tonkes
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Client: Baby Love
General Manager Marketing: Michael Joel
Senior Brand Manager: Amer Haq
Digital Marketing Specialist: Riya Agrawal
Agency: Communicado
Group Account Director: Victoria Beranger
Creative Director: Annie Price
Account Coordinator: Sasha Tonkes
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Creative Producer: Alexandra Galloway
Production Assistant: Isabel Savenake
DOP: Brendan Cherry
1st AC: Harry Byrne
Gaffer: Frank Healy-Wood
Art Director: Bonnie Mckay
Stills Photographer: Cat Black
BTS Videographer: Kobe Pashen
Nurse: Ally Martin
Editor: Jack Ralph
Soundmix: Windmill Audio
Colourist: Alina Bermingham
Animation: Nathan Robinson