Vegemite
100 Mitey Years
The brief
We loved collaborating with Thinkerbell on this iconic, joyous campaign to celebrate Vegemite's 100th birthday. With a nation wide casting call for the next generation of Happy Little Vegemites facilitated by Studio P and over 10,000 applications we landed on the perfect cast.
Utilising the original ad from the 60s we wanted tokeep the old-school charm but dial up the energy as we move between the 21st century and the past.
The Outcome
We wanted the modern world to gradually seep into the film,—beginningwith the old Vegemite jar that glitches to the new, eventually evolving into a full-screen takeover as the ad progresses. A modern remix of the jingle really upping the energy without taking away from the nostalgia.
Featuring orginal 'Happy Little Vegemite' Trish, 64 years later, now in her 70's was the icing on top of the cake.
The original Happy Little Vegemite ad embodies everything great about this country that we call home. The new Happy Little Vegemites ad, and the next generation of Happy Little Vegemites, proudly celebrates the tapestry of Aussie life – where the simple act of enjoying Vegemite brings people together and fosters and sense of belonging and nostalgia that resonates with every Australian heart.
Logistics
Storyboarding
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Photography and Retouching
What we provided:
Thanks to:
Client: Bega Group
Senior Brand Manager: Magda Kozera
PR and Brand Communications Lead: Hannah Saliba
Marketing Manager: Jessica Hoare
Assistant Brand Manager: Georgia Fink
PR Coordinator: Sarah Male
Agency: Thinkerbell
Executive Creative Tinker: Ben 'Cuz' Couzens
Head Creative Tinker: Regina Stroombergen
Executive Creative Tinker: Claire Montfort
Tinker: Ben Grant
Thinker: Romy Stubbings
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Thinkerbell
Executive Creative Tinker: Ben 'Cuz' Couzens
Head Creative Tinker: Regina Stroombergen
Executive Creative Tinker: Claire Montfort
Tinker: Ben Grant
Thinker: Romy Stubbings
Bega Group
Senior Brand Manager: Magda Kozera
PR and Brand Communications Lead: Hannah Saliba
Marketing Manager: Jessica Hoare
Assistant Brand Manager: Georgia Fink
PR Coordinator: Sarah Male
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Senior Creative Producer: Lauren Burgueno
1st AD: Samantha Haines
DOP: Brendan Cherry
Art Director: Shanahbelle Macdonald
Photographer: Catherine Black
Editor: Jack Ralph
Colourist: Crayon
Animation: Nathan Robinson
Sound Mix: Gusto Studios
Awards:
Communicator Award of Excellence 2024:
Craft Categories - Editing
Craft Categories - Use of Graphics
2024 AIVA Team Pick - Josh’s Picks