MND Australia
Until There’s a Cure, There’s Care
The brief:
For the past six years, we've had the privilege of working with our incredible partners at MND Victoria and other state associations, sharing the stories and filming of brave individuals living with Motor Neurone Disease along with their families and carers.
Teaming up with MND Australia for this national campaign is an honour. The campaign is raising awareness of the profound impact of MND and also the support available.
While there is no cure for MND, the support of the MND associations is reflected in the line ‘until there’s a cure, there’s care’.
The outcome:
This campaign is a reflection of the meaningful work we’ve done with MND Victoria and their other state associations over the years, capturing both the challenges and the moments of light that emerge in the toughest times.
With 15” and 30” TVC cuts, plus KVs for TV, online, socials, radio, and OOH, we’re proud to share the powerful message of care, compassion, and hope that defines MND Australia’s mission.
What we provided:
Creative Concept & Scripting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: MND Australia
CEO: Clare Sullivan MBA GAICD
Executive Officer: Maddie Catlin
Communications Manager: Morag Millington
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Client: MND Australia
CEO: Clare Sullivan MBA GAICD
Executive Officer: Maddie Catlin
Communications Manager: Morag Millington
Media: Avenue C
Media Director: Clare Zappia
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Creative Director: Luke Thompson
Director: Roxanne Halley
Editor: Jack Ralph