Arcare

Threads

The brief:

We loved collaborating with the Bundy Agency on this emotive TVC for Arcare Aged Care. We were briefed with this poetic story hows us how the Arcare team come together to provide exceptional care for our loved ones. Every thread of wool that links to Geraldine’s scarf is symbolic of the love and care she receives every day.

The outcome:

Our approach to this film was filled with the same gentle and emotional touch. We wanted it to feel sincere with an endearing charm.

From production to air in two weeks, we produced a 45” TVC with 30” and 15” cutdowns with resizes for social media use.

What we provided:

Casting

Logistics

Shooting and Production

Editing and Post Production

Production Design and Wardrobe

Thanks to:

Client: Arcare

Head of Marketing: Katrina Rigby

Agency: Bundy Agency

Creative Director: Scott Bundy

Art Director: Felix Barnett

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