Arcare
Threads
The brief:
We loved collaborating with the Bundy Agency on this emotive TVC for Arcare Aged Care. We were briefed with this poetic story hows us how the Arcare team come together to provide exceptional care for our loved ones. Every thread of wool that links to Geraldine’s scarf is symbolic of the love and care she receives every day.
The outcome:
Our approach to this film was filled with the same gentle and emotional touch. We wanted it to feel sincere with an endearing charm.
From production to air in two weeks, we produced a 45” TVC with 30” and 15” cutdowns with resizes for social media use.
What we provided:
Casting
Logistics
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Thanks to:
Client: Arcare
Head of Marketing: Katrina Rigby
Agency: Bundy Agency
Creative Director: Scott Bundy
Art Director: Felix Barnett
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Client: Arcare Aged Care
Head of Marketing: Katrina Rigby
Agency: Bundy Agency
Creative Director: Scott Bundy
Art Director: Felix Barnett
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Senior Creative Producer: Lauren Burgueno
1st AD: Samantha Haines
DOP: Brendan Cherry
1st AC: Harry Huggins
Steadicam Operator: Sam Bennett
Gaffer: Christiaan Abernethy
LX Assistant: Jack Donald McDowell
Art Department/Wardrobe: Sam Gan
Art Assist: Gigi Harbridge
HMUA: Nisal Atapattu
Runner: Isabel Savenake
Runner: Ben Caruso
Photographer: Mark Munro
Offline Editor: Raechel Hardin
Online Editor: Jack Ralph
Colourist: Daniel Witt/Moodlab