Planet Fitness
Tiny Gym
The brief:
In this exciting new TVC for Planet Fitness, we were challenged to create a spot that showed how Planet Fitness is different to the intimidating and anxiety-inducing environment of other gyms. Working in collaboration with the team at Bravo Fit, we develop the creative concept for “Tiny Gym”, highlighting how Planet Fitness breaks the mould, offering a welcoming, judgment-free space where everyone can feel comfortable.
The outcome:
We shot this TVC in a real Queensland Planet Fitness gym! We made sure to highlight the welcoming feeling of Planet Fitness incorporating its iconic branding into every aspect of the spot.
We produced two 30” TVCs with 6” and 15” cutdowns and resized for multiple platforms. A set of stills photography was also a large part of this campaign. The campaign rolled out for socials, website, digital, TVC and OOH.
The services we provided:
Creative Concepting and Scripting
Logistics
Shooting and Production
Production Design and Wardrobe
Casting
Editing and Post Production
Stills Photography
Thanks to:
Client: Bravo Fit
Managing Director: Danielle Monroy
Head of Marketing: George Andreolas
Marketing Manager: Kathryn Hopwood
Social Media Officer: Beau Newton
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Client: Bravo Fit
Managing Director: Danielle Monroy
Head of Marketing: George Andreolas
Marketing Manager: Kathryn Hopwood
Social Media Officer: Beau Newton
Production Company: Eric Tom & Bruce
Director: Roxanne Halley
Senior Creative Producer: Lauren Burgueno
DOP: Jason Hargreaves ACS
1st AC: Phong ’Bruce’ Truong
Sound: Marty Fay
Grip: Sean Aston
Grip Assist: Peter Jeremjenko
Gaffer: Ben Russel
LX Assist: Mungo Heath
Art Department: Jodi Wustewald
Art Assist: Zenith McCafferty
HMUA: Linda Jordan
Stills Producer: Sarah Coates
Photographer: John Nguyen
Photographer Assist: Jack Hart
Editor: Jack Ralph
VFX: Nathan Robinson
VO Artist & Record - Abe’s Audio
Sound mix - Ross Caygill
Grade- Matt Campbell
Gear House - VA Digital Hire
Freddy - James Munn (Ego Management)
Pop - Ray Croft (Ego Management)
Trainer - Mel Ree
Paula - Carla Haynes (Ego Management)
Unrecognisable Gym Goer - Tuivale Pakau, Akbar Foladi, Liam Hartley, Lily Gilbert, Michele, Faran Zabihian
Recognisbale Gym Goer - Mayatu Nova, Christiopher Chelliah, Aimee-Lee Preston, Nili Kashyup, Jan Mackay
Muscle Man Extra - George Xia, Iris Verbaant & Lucas Naves