Pentavite
Keep Them Doing What They Love
The brief:
When Communicado asked us to pitch on this fun campaign for Pentavite, we were over the moon. Across one day, we captured one hero 15-second and four 6-second videos plus stills. The final suite of videos will go live in Australia and China.
The outcome:
Our goal was for the camera moves and transitions to feel as joyous and active as the kids. So director Olivia Altavilla worked closely with DOP Brendan Cherry to map out each camera move and transition with an animatic.
What we provided:
Casting
Logistics
Shooting and Production
Editing and Post Production
Job Details:
Agency: Communicado
Executive Creative Director: Sarah McGregor
Business Director: Fiona Mullen
Client: Pentavite
Marketing Manager: Simone Smith
Brand Manager: Kira Torpy
Assistant Brand Manager: Lori Braun
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Agency: Communicado
Executive Creative Director: Sarah McGregor
Business Director: Fiona Mullen
Client: Pentavite
Marketing Manager: Simone Smith
Brand Manager: Kira Torpy
Assistant Brand Manager: Lori Braun
Production: Eric Tom & Bruce
Creative Producer: Samantha Haines
Director: Olivia Altavilla
DOP: Brendan Cherry
1st AC: Shawkat Husseini
Gaffer/Grip: Dan Carr
Grip Assist: Dion Caramalis
Grip Assist: Jake Tostevin
Ronin 2 Tech: Jackson Finter
HMUA: Shelby Conn
Art Department/Wardrobe: Tamara Watts
Safety Officer: Nathan James
Photographer: Cat Black