Huggies
Mothers Day Campaign
The brief:
Working with babies is unpredictable. But working closely with the team at Huggies we turned the unpredictability to our advantage. We worked with Huggies to cast a real family. And then we spent a lot of time chatting to the parents of our gorgeous family about everything their bubs loves and hates, so we could write their personalities into the script.
The outcome:
The results? A beautifully authentic and real TVC that truly captures the personalities of these families. We were able to (somewhat) guarantee the reactions we were after on the day. We also left ourselves a little time to catch the unexpected gems. In just two days we shot 2 x 30” films for Mothers Day and Fathers Day.
What we provided:
Concepting and Scripting
Storyboarding
Casting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: Kimberly Clark
Product: Huggies
Director/Producer: Olivia Altavilla
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Client: Kimberly Clark (Huggies)
Agency: Gennero
Producer/Director: Olivia Altavilla
Production Assistant: Anastasia Christiou
DOP: Brendan Cherry
Stylist: Bonnie McKay
Gaffer: Joshua Zhi Lee
Nurse: Kirrily Singers
Editor: Jack Ralph
Sound Mix: Windmill Audio
