Moose Toys
Magic Mixies Pixlings
The brief:
There's a magical time of day when the light is just right—everything is still perfectly visible, but the light is low enough for a bedroom to sparkle and shine beautifully. It's a dreamlike space, almost suspended between imagination and reality. This is the essence we were tasked to capture when approached by Moose Toys for their new Pixlings TVC. We sought to blend elements of a contemporary bedroom with a surreal, magical world where dreams come true.
The outcome:
With an expansive set build, Pixlings puppeteers, camera robots and a doll stylist, we knew it was all about the small details when it came to brining the magic of Moose Toys' Pixlings to life! We focused on ensuring we recreated how magical the experience of playing with Pixlings is, with plenty of sparkles, glitter and colour. This campaign included a 30” hero TVC with 6”, 10”, 15” and 20” cutdowns and multiple resizes, allowing for global digital, broadcast and cinema usage.
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Casting
Production Design and Wardrobe
Set Build
Thanks to:
Client: Moose Toys
Executive Producer: Rachelle Madden
Creative Director: Julie Poulter
Global Marketing Director: Alysha Curtis
Senior Global Brand Manager: Erin Riley
Global Marketing Co-ordinator: Remy Arena
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Client: Moose Toys
Executive Producer: Rachelle Madden
Creative Director: Julie Poulter
Global Marketing Director: Alysha Curtis
Senior Global Brand Manager: Erin Riley
Global Marketing Co-ordinator: Remy Arena
Production:
Executive Producer: Victoria Conners
Creative Director: Luke Thompson
Director: Lauren Broeren
Director: Olivia Altavilla
Senior Creative Producer: Lauren Burgueno
1st AD: Samantha Haines
DOP: Marcus Cropp
1st AC: Harry Huggins
2nd AC: Emma Dillaway
Gaffer/ Grip: Jem Towsey
Lx Assist: Dan Coates
Lx Assist: Lachlan Stamp
LX Assist: Ed Geddes
Art Department/ Set Builder: Karli Laredo
Standy Props: Lachlan Snell
Wardrobe: Bianca Christoff
HMU & Doll Stylist: Samantha Coles
HMU Assist: Jacinta D’Angelo
HMU Assist: Lou McLaren
Runner: Aish Tham
Nurse: Marika Graf
Robot Operator: Quentin Peel
Puppeteers: A Blank Canvas
Catering: Bellyful Catering
Casting: Northside Casting
Editor: Jack Ralph Animator: Steven Bunyan
Colourist: Daniel Stonehouse - Crayon
VO Record & Sound MIx - Windmill Audio