Moose Toys
Magic Mixies Minis
The brief:
The outcome:
Our mission was to transform this enchanting vision into a whimsical, fantastical tabletop scape to showcase the 90+ Mixies Minis. Filled with texture, pastel colors, and most importantly, glitter, we believe we have perfectly captured the magic, features, and the WOW reveals.
We produced 30”, 20”, 15”, 10” and 6” deliverables with a global rollout with several resizes for social, TVC and online usage.
Welcome to the Shimmerverse! Moose Toys invited us to work with them on this sparkling campaign. We were challenged to capture the magic of The Shimmerverse, a metropolis in the sky, where celestial and natural elements converge in harmonious balance.
What we provided:
Creative Concept & Scripting
Logistics
Shooting and Production
Editing and Post Production
Set Build
Casting
Production Design and Wardrobe
Client: Moose Toys
Executive Producer: Rachelle Madden
Creative Director: Julie Poulter
Global Marketing Director: Alysha Curtis
Senior Global Brand Manager: Erin Riley
Global Marketing Co-ordinator: Remy Arena
Thanks to:
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Client: Moose Toys
Executive Producer: Rachelle Madden
Creative Director: Julie Poulter
Global Marketing Director: Alysha Curtis
Senior Global Brand Manager: Erin Riley
Global Marketing Co-ordinator: Remy Arena
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Creative Director: Luke Thompson
Directors: Olivia Altavilla & Lauren Broeren
Senior Creative Producer: Lauren Burgueno
Production Manager: Cass Dennis
DOP: Marcus Cropp
1st AC: Harry Huggins
Gaffer/Grip: Jem Towsey
LX Assistant: Dan Coates
LX Assistant: Caitlin Bryan
Set Builder: Nick Pledge
Set Builder Assistant: Alex Clemente
Wardrobe: Rosalind Seehusen
Standby Props: Lachlan Snell
HMUA: Nisal Atapattu
Runner: Isabel Savenake
Runner: Aislinn Tham
Nurse: Libbie Evans
BTS: Kobe Pashen
Editor: Jack Ralph
VO/Sound Mix: Windmill
Colour Grade: Crayon/ Dan Stonehouse
Animator: Nathan Robinson
VO Artist: Sarah Marince
Casting: Northside Casting