Lucas Lifestyle Estate
A Rare Tale
The brief:
We were thrilled to collaborate with Science Fiction on this evocative TVC for Lucas Lifestyle Estate. Science Fiction approached us to help in creating a TVC that truly expressed the warmth and community that is created in an estate like Lucas Lifestyle Estate. This was all about capturing that downsizing in life is like rekindling a flame, allowing couples to reclaim their precious free time.
The outcome:
"A Rare Tale" beautifully captures this sentiment, visually embodying the freedom prospective homeowners can experience, and positioning Lucas Lifestyle Estate as the ideal choice for anyone seeking a new beginning.
The spot showcases a couple's journey as they move into and settle at the estate, using a blend of visual motifs, a sense of authenticity, and a few adorable surprises along the way!
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Casting
Production Design and Wardrobe
Thanks to:
Client: Lucas Lifestyle
Agency: Science Fiction
Head of Marketing: Cheyne Oxford
Marketing Manager: Rob Dudley
Creative Partner: Alex Davidson
Creative Partner: Matt Arbon
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Client: Lucas Lifestyle
Agency: Science Fiction
Head of Marketing: Cheyne Oxford
Marketing Manager Rob Dudley
Creative Partner: Alex Davidson
Creative Partner: Matt Arbon
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Senior Creative Producer: Lauren Burgueno
Director/ DOP : Hossein Khodabandehloo bin Abolfazl
1st AC: Lilac Pedraza
Gaffer: Corey Clement
LX Assist: Luca Muscato
Grip: Justin Macawilli & Ari Gillespie
Art Department/ Wardrobe: Karli Laredo
Gaffer: Corey Clement
Editor: Kobe Pashen
Hair & Make Up: Brooke Pearson
Runner: Isabel Savenake
Nurse: Kirrily Frigo
Colourist: Niklas Malkin - Crayon
VO & Sound Mix: Abe's Audio