World Continence Week

Lived Experience Interview

The brief:

World Continence Week (WCW) is held annually in June and aims to raise awareness about incontinence. In 2023, there was a focus on the lived experience of those managing incontinence, so we sat down with Robert Dipierdomenico to hear all about his experience. It’s easy for the symptoms of incontinence to be ignored, so raising awareness with this campaign was important as well.

The outcome:

This two-minute video unpacks not only Robert’s experience, but the importance of raising awareness of incontinence.

For this campaign, we produced a two-minute hero video with 15” and 6” cutdowns along with social resizes. Additionally, we produced a version for promoting the initiative, Bins4Blokes.

What we provided:

Logistics

Shooting and Production

Editing and Post Production

Thanks to:

Client: Continence Foundation of Australia

Production: Eric Tom & Bruce

Producer/Director: Samantha Haines

DOP: Brendan Cherry

Editor: Jack Ralph

  • Client: Continence Foundation of Australia

    Production: Eric Tom & Bruce

    Producer/Director: Samantha Haines

    DOP: Brendan Cherry

    Editor: Jack Ralph

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