World Continence Week
Lived Experience Interview
The brief:
World Continence Week (WCW) is held annually in June and aims to raise awareness about incontinence. In 2023, there was a focus on the lived experience of those managing incontinence, so we sat down with Robert Dipierdomenico to hear all about his experience. It’s easy for the symptoms of incontinence to be ignored, so raising awareness with this campaign was important as well.
The outcome:
This two-minute video unpacks not only Robert’s experience, but the importance of raising awareness of incontinence.
For this campaign, we produced a two-minute hero video with 15” and 6” cutdowns along with social resizes. Additionally, we produced a version for promoting the initiative, Bins4Blokes.
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: Continence Foundation of Australia
Production: Eric Tom & Bruce
Producer/Director: Samantha Haines
DOP: Brendan Cherry
Editor: Jack Ralph
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Client: Continence Foundation of Australia
Production: Eric Tom & BruceProducer/Director: Samantha Haines
DOP: Brendan Cherry
Editor: Jack Ralph