MND Victoria
Trekking Larapinta
The brief:
When we were approached to create a video for MND Victoria’s 2022 Larapinta Trek, our goal was clear: to capture the heart of this incredible journey and the impact it had on everyone involved. This wasn’t just a scenic hike—it was a powerful fundraiser, bringing together a dedicated group to support those living with MND.
The outcome:
Our ETB crew joined the MND Victoria team on a section their trek of the Larapinta trail, documenting part of the week long trek. Along the trail, we sat down with some fellow hikers to talk about why they were taking part in the challenge and their links to MND Victoria. It was very special to hear all of their stories over this four day journey.
For this campaign, we focused on having this piece to show the beauty of the scenery, the challenge of the trek and the personal stories along the way of why these people are here.
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: MND Victoria
CEO: Kate Johnson GAICD
General Manager - Community Engagement: Daniel Woodrow
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Client: MND Victoria
CEO: Kate Johnson GAICD
General Manager - Community Engagement: Daniel Woodrow
Communications & Fundraising Manager: Steph CrossProduction: Eric Tom & Bruce
Director & Senior Creative Producer: Samantha Haines
DOP: Brendan Cherry
Editor: Jack Ralph