Ultimate Yoghurt

Never Forget the Creamy Taste

The brief:

This campaign is all about keeping your priorities in check! Feel free to forget school pick-up or your 11:30am meeting, but Ultimate Yoghurt will be sure that you never forget the creamy taste of their thick and indulgent yoghurt.

The outcome:

The outcome was two fun, lively 15” spots, playing into the humour of Ultimate Yoghurt’s campaign tagline “Never Forget the Creamy Taste”. With 6” cutdowns, these quick spots highlight the thick, creamy and irresistible taste of Ultimate Yoghurt.

What we provided:

Logistics

Production

Editing and Post Production

Thanks to:

Client: Danone

Head of Marketing: Blanca Carbonell

Brand Manager Ultimate & Liddells: Loanah Poiraud

Senior Brand Manager Plant-Based: Paula Barbosa

Agency: Communicado

Art Director: Iain MacMillan

Managing Director: Georgie Pownall

Integrated Strategy Director: Eliza Mielczarek

  • Client: Danone

    Head of Marketing: Blanca Carbonell

    Brand Manager Ultimate & Liddells: Loanah Poiraud

    Senior Brand Manager Plant-Based: Paula Barbosa

    Agency: Communicado

    Art Director: Iain MacMillan

    Managing Director: Georgie Pownall

    Integrated Strategy Director: Eliza Mielczarek

    Production: Eric Tom & Bruce

    Creative Producer: Samantha Haines

    On-Set Producer: Elisa Rojas

    1st AD: David Normand

    Director/DOP/Photographer: Sam Scoufos

    1st AC: Adrian Eyre

    Gaffer: David Russell

    Lighting Assist: Matt Black

    Food Stylist: Jaime Reyes

    Wardrobe/Set Dressing: Lyndel Miller

    HMUA: Linda Jordan

    Runner: James Backsay

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