Chobani
Ace Minis
The brief:
Brightly coloured packaging and delicious fruity flavours - who would’ve guessed Chobani Ace Minis are filled with healthy nutrients! This campaign was all about showing that Chobani Minis are a snack that all kids will reach for themselves - and we can keep their healthiness between us.
The outcome:
For this campaign, we knew the product had to be the highlight. So we had to get creative with shooting our product from all the different angles, including through a fridge! We produced a 15” hero spot for this campaign along with social cutdowns, resizes and still photography.
What we provided:
Casting
Production Design and Wardrobe
Logistics and Scheduling
Shooting and Production
Stills Photography
Thanks to:
Client: Chobani
Marketing Manager - Brands: Steven Blakers
Brand Manager: Joyce Mitchell
Agency: Cummins & Partners
Director: Jesse Richards
Copywriter: Claudia Sarosiek
Art Director: Melanie Ang
Broadcast Producer: Afrim Memed
Group Integration Director: Kate Callaghan
Senior Integration Manager: Kinsella Bruck
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Client: Chobani
Marketing Manager - Brands: Steven Blakers
Brand Manager: Joyce Mitchell
Agency: Cummins & Partners
Director: Jesse Richards
Copywriter: Claudia Sarosiek
Art Director: Melanie Ang
Broadcast Producer: Afrim Memed
Group Integration Director: Kate Callaghan
Senior Integration Manager: Kinsella Bruck
Production: Eric Tom & Bruce
Creative Producer: Samantha Haines
On-Set Producer: Elisa Rojas
1st AD: David Normand
Director/DOP/Photographer: Sam Scoufos
1st AC: Adrian Eyre
Live Stream Tech: Kyle Thomson
Gaffer: David Russell
Food Stylist: Jaime Reyes
Wardrobe/Set Dressing: Linden Miller
Standby Props: Desiree Vogelsang
HMUA: Lily Fontana
Runner: Eleanor Pollard