Chobani

Ace Minis

The brief:

Brightly coloured packaging and delicious fruity flavours - who would’ve guessed Chobani Ace Minis are filled with healthy nutrients! This campaign was all about showing that Chobani Minis are a snack that all kids will reach for themselves - and we can keep their healthiness between us.

The outcome:

For this campaign, we knew the product had to be the highlight. So we had to get creative with shooting our product from all the different angles, including through a fridge! We produced a 15” hero spot for this campaign along with social cutdowns, resizes and still photography.

What we provided:

Casting

Production Design and Wardrobe

Logistics and Scheduling

Shooting and Production

Stills Photography

Thanks to:

Client: Chobani

Marketing Manager - Brands: Steven Blakers

Brand Manager: Joyce Mitchell

Agency: Cummins & Partners

Director: Jesse Richards

Copywriter: Claudia Sarosiek

Art Director: Melanie Ang

Broadcast Producer: Afrim Memed

Group Integration Director: Kate Callaghan

Senior Integration Manager: Kinsella Bruck

  • Client: Chobani

    Marketing Manager - Brands: Steven Blakers

    Brand Manager: Joyce Mitchell

    Agency: Cummins & Partners

    Director: Jesse Richards

    Copywriter: Claudia Sarosiek

    Art Director: Melanie Ang

    Broadcast Producer: Afrim Memed

    Group Integration Director: Kate Callaghan

    Senior Integration Manager: Kinsella Bruck

    Production: Eric Tom & Bruce

    Creative Producer: Samantha Haines

    On-Set Producer: Elisa Rojas

    1st AD: David Normand

    Director/DOP/Photographer: Sam Scoufos

    1st AC: Adrian Eyre

    Live Stream Tech: Kyle Thomson

    Gaffer: David Russell

    Food Stylist: Jaime Reyes

    Wardrobe/Set Dressing: Linden Miller

    Standby Props: Desiree Vogelsang

    HMUA: Lily Fontana

    Runner: Eleanor Pollard

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