Sirena Tuna

Masterbrand Refresh

The brief:

Ask anyone who’s opened an iconic yellow tin of Sirena and they will tell you that nothing else comes close to the freshness and quality of the product. And there’s so many ways to enjoy the freshness of Sirena Tuna. We were tasked with bringing these exciting new Sirena tuna recipes to life - and what speaks freshness more than beautiful Australian beaches.

The outcome:

Shot at local Victorian beaches, we wanted to focus on the lively, bright and summery fun of Sirena Tuna.

We created 3 x 15” recipe teasers, 3 x 15” lifestyle spots and 20 x 6” cutdowns for socials. Additionally, we captured dozens of exciting stills to elevate this campaign.

What we provided:

Logistics

Shooting and Production

Editing and Post Production

Thanks to:

Client: Sirena
Sirena: Maria Cassier

Agency: Akkomplice

Creative Director: Sara Oteri

Account Director: Rosie Gilligan

  • Client: Sirena
    Sirena: Maria Cassier

    Agency: Akkomplice

    Creative Director: Sara Oteri

    Account Director: Rosie Gilligan

    Production: Eric Tom & Bruce

    Creative Producer: Samantha Haines

    DOP: David Guest

    1st AC: Sarah Jo Fraser

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