The brief:

We love Melbourne! And we’re not afraid to shout about it! We were approached by the teams at Wonderkarma, Global Victoria and GRG to help them create videos and stills for Study Melbourne’s campaign “My Melbourne, My Choice”. We were challenged to capture the heart of Melbourne culture and prove why Melbourne was the best home for international students.

The outcome:

What better way to show off this beautiful city than by capturing a whistlestop tour of 15 of the city’s best locations. Over 3 days of shooting, ETB toured our favourite Melbourne spots such as the NGV, Royal Botanical Gardens and The University of Melbourne to create over 100 deliverables in 7 different languages. With cutdowns and resizes, this campaign was released internationally for digital, social, editorial and press usage.

What we provided:

Logistics

Shooting and Production

Editing and Post Production

Casting

Stills Photography

Thanks to:

Global Victoria
Lead Manager, Brand and Digital Engagement: Jodie Stevens
Manager, Campaigns and Partnerships: Querida Seip
Manager, Digital Content and Brand: Clare Steven

GRG
Head of Strategy and Growth: Bosco Anthony
Account Director: Phil Tan

Wonderkarma
Creative Director: Justine Morgan
Account Director: Tim Kho

Global Victoria
Lead Manager, Brand and Digital Engagement: Jodie Stevens
Manager, Campaigns and Partnerships: Querida Seip
Manager, Digital Content and Brand: Clare Steven
GRG
Head of Strategy and Growth: Bosco Anthony
Account Director: Phil Tan

Wonderkarma
Creative Director: Justine Morgan
Account Director: Tim Kho
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Senior Creative Producer: Samantha Haines
Production Manager: Cass Dennis
DOP: Brendan Cherry
1st AC: Harry Huggins
Steadicam: Joel Soh
Gaffer: Frank Healy Wood
LX Assistant: Jaydan De Oliveira
Art Director: Sam Gan
Art Assist: Anna Ross
HMUA: Nisal Atapattu
Photographer: Cat Black
Stills Assistant: Eileen Hodgkins
Production Assistant: Aislinn Tham
BTS: Jack Ralph
Editor: Raechel Harding
VO and Sound Mix: Windmill Audio