Planet Fitness
Don’t Get Worked Up to Work Out
The brief:
Lots of us have anxiety about going to the gym, an inner voice filled with ‘gym fears and doubts’. Add to this the preconceived idea of a ‘souped-up’ gym environment and it’s enough to keep many of us away. We wanted to show how Planet Fitness have built a totally non-judgemental gym world.
The outcome:
In these two TVCs we ideated and executed for Planet Fitness, we showed how Planet Fitness gyms are a place where you're not on trial for how little you know about the equipment or how much you fit the typical fitness mould, where you can feel totally comfortable to come in anytime and concentrate on your own fitness journey. We produced two 30” TVCs with 6” and 15” cutdowns and resized for multiple platforms. This campaign rolled out for socials, website, digital, TVC and OOH.
Casting
Logistics
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Creative Development and Scripting
What we provided:
Thanks to:
Client: Bravo Fit
Marketing Manager: Kathryn Hopwood
Managing Director: Danielle Monroy
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Client: Bravo Fit
Marketing Manager: Kathryn Hopwood
Managing Director: Danielle Monroy
Production Company: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Senior Creative Producer: Lauren Burgueno
DOP: Jason Hargreaves ACS
1st AC: Dave Cordell
Camera Assist: Lachlan Mulheran
Assist / Audio / BTS: Kobe Pashen
Grip: Nic Karam
Gaffer: Glenn Jones
LX Assist: Richard Boniface
Art Department: Michelle Weatherburn
Wardrobe: Julie Weir
HMUA: Linda Jordan
Art Assist / Runner: Sarah Coates
Editor: Jack Ralph
Colourist: Matt Campbell
Sound Mix: Abe's Audio
VO Record: Windmill