PetStock
Petspiration
The brief:
Drawing inspiration from the likes of Google and McDonald’s, the 30 second spot explores the sacredness of connection in the midst of a boisterous holiday season, via a child’s Christmas wish-list.
Rather than pining for material gratification, the girl expresses hopes for a safer, happier world; steeped in the kind of endless companionship animals bring.
The outcome:
Building on the success of last year's Petspiration campaign, Director/Shooter duo Olivia Altavilla and Brendan Cherry reunited to bring the brand’s 2022 Christmas creative to life.
The final suite of deliverables included 2 x 30" heroes, 2 x 15" cutdowns and suite of radio ads for Australian and New Zealand audiences.
What we provided:
Copywriting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Agency: Communicado
Creative Director: Annie Price
Head of PR & Integration Lead: Fiona Mullen
Client: PetStock
Campaign Marketing Specialist: Marsha Manoiloff
Charity & Events Lead: Sherralea Cassidy
Marketing & Social Media Coordinator: Tilly Couts
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Agency: Communicado
Creative Director: Annie Price
Head of PR & Integration Lead: Fiona Mullen
Client: PetStock
Campaign Marketing Specialist: Marsha Manoiloff
Charity & Events Lead: Sherralea Cassidy
Marketing & Social Media Coordinator: Tilly Couts
Director: Olivia Altivilla
Executive Producer: Victoria Conners
Producer: Anastasia Charisiou
DOP: Brendan Cherry
Gaffer: Francis (Frank) Healy Wood
Production Designer / Art Director: Bonnie McKay
Animal Wrangler: Lauren Sellwood
Animal Support: Via Paws on Film