Moose Toys
Pixie Supremes
The brief:
An exciting collaboration with Moose Toys for their brand new Pixie Supreme toy. Our task was to create a TVC that embodied the fashion and magic of Pixie Supreme dolls. Understanding the best way to show-off the magical world of Pixie Supremes was super important! We made sure this TVC was filled with enchanting style and delightful surprises. This project was an absolute joy to bring to life!
The outcome:
A key aspect of this TVC was creating a set that embodied a modern fantasy land where fashion meets magic, and design and style are paramount. Drawing inspiration from the tones of the packaging and the doll itself, we crafted a dream girl's bedroom, complete with a fully stocked closet.
We produced a 30” TVC with 20”, 15”, 10” and 6” cutdowns for global usage and multiple resizes.
The services we provided:
Creative Concepting and Scripting
Logistics
Shooting and Production
Production Design and Wardrobe
Casting
Set Build
Editing and Post Production
-
Client: Moose Toys
Executive Producer: Rachelle Madden
Creative Director: Julie Poulter
Global Marketing Director: Alysha Curtis
Senior Global Brand Manager: Erin Riley
Global Marketing Co-ordinator: Remy Arena
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners Creative Director: Luke Thompson Director: Lauren Broeren Director: Olivia Altavilla
Senior Creative Producer: Lauren Burgueno 1st AD: Samantha Haines DOP: Marcus Cropp 1st AC: Harry Huggins 2nd AC: Emma Dillaway Gaffer/ Grip: Jem Towsey
Lx Assist: Dan Coates Lx Assist: Lachlan Stamp LX Assist: Ed Geddes Art Department/ Set Builder: Karli Laredo Standy Props: Lachlan Snell Wardrobe: Bianca Christoff HMU & Doll Stylist: Samantha Coles HMU Assist: Jacinta D’Angelo HMU Assist: Lou McLaren Runner: Aish Tham Nurse: Marika Graf Robot Operator: Quentin Peel Puppeteers: A Blank Canvas Catering: Bellyful Catering
Casting: Northside Casting Editor: Jack Ralph Animator: Steven Bunyan Colourist: Daniel Stonehouse - Crayon
VO Record & Sound MIx - Windmill Audio
Thanks to:
Client: Moose Toys
Executive Producer: Rachelle Madden
Creative Director: Julie Poulter
Global Marketing Director: Alysha Curtis
Senior Global Brand Manager: Erin Riley
Global Marketing Co-ordinator: Remy Arena