Heinz
UnBEANlievable Flavoured Beans
The brief:
Heinz approached us with a hot, new product and a challenge: craft a creative campaign for their brand new Flavoured Beanz. We took the 'Unbelievable' concept used in the UK market, revamped it, and made a series of videos placing Heinz New Flavoured Beanz as the go-to, mouthwatering mealtime solution!
The outcome:
We knew that the new flavours would generate an UN-BEAN-LIEV-ABLE level of excitement, so we set out to create a series of uproarious videos centred around the 3 main meal times. These videos featured our fantastic talent wearing expressions of perpetual amazement! We're talking about faces that radiated unbridled delight with every delectable spoonful of our revamped Beanz. Our vibrant production design, dynamic camera movements and comedic prowess truly brought this concept to life!
What we provided:
Copywriting
Creative Ideation
Shooting and Production
Post Production
Logistics Management
Food Styling
Production Design and Wardrobe
Casting
Thanks to:
Client: Kraft Heinz
Head of Media and Online: Michael DeNapoli
Creative Strategist: Hana Okada
Brand Manager: Georgia Hopkin
Senior Designer: Brayden Montebruno
Graphic Designer: Stella Gultom
Content Creator: Johnathon Woodhams
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Client: Kraft Heinz
Head of Media and Online: Michael DeNapoli
Creative Strategist: Hana Okada
Brand Manager: Georgia Hopkin
Senior Designer: Brayden Montebruno
Graphic Designer: Stella Gultom (Ndala)
Content Creator: Johnathan Woodhams
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Producer: Lauren Burgueno
DOP: Amy Dellar
2nd AC: Neha Shenvi
Robot Operator: Ross Campbell
Gaffer: Frank Healy Wood
Best Boy: Jaydan de Oliveira
Production Designer: Karli-Rose Laredo
Art Assist: Jack Mansour
HMUA: Kate McKay
Food Stylist: caroline velik
Food Stylist Assist: Ben Sisley
Runner: Mahalia Brown
Editor: Raechel Harding
Animation: Nathan Robinson
Colourist: Matt Campbell
VO & Sound Mix: Abe's Audio
Communicator Award of Excellence 2024:
Advertising Campaigns - Food & Drink
Awards:
Peri Peri
Onion Pocket
Lunch Taco Bowl
Kraft Heinz UnBEANlievable Case Study
