MND Victoria
Shut Up for MND 2021
The brief:
Every year, MND Victoria asks individuals to take part in the Shut Up for MND challenge. The challenge involves shutting up for a period of 24 hours to raise funds and awareness for those living with MND. In support of this fundraiser, we helped MND Victoria create a campaign film following the story of Caroline. Speech is something many of us take for granted - and whilst living with MND, people like Caroline lost this privilege.
The outcome:
This campaign film was all about creating a shock for our audience, allowing them to take the voice over for granted - assuming the voice we are hearing is that of Caroline. This emotionally driven and authentic film calls for individuals to take part in the Shut Up for MND challenge.
We also created a challenge explainer film and stills for OOH for this campaign.
What we provided:
Creative Concept & Scripting
Logistics
Shooting and Production
Editing and Post Production
Still Photography
Thanks to:
Client: MND Victoria
Fundraising Manager: Leah Szymanski
General Manager - Community Engagement: Daniel Woodrow
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Client: MND Victoria
Fundraising Manager: Leah Szymanski
General Manager - Community Engagement: Daniel Woodrow
Production: Eric Tom & Bruce
Director: Roxanne Halley
Senior Creative Producers: Samantha Haines and Lauren Burgueno
DOP: Brendan Cherry
Gaffer: Frank Healy Wood
Production Assistant: Aislinn Tham
More of this campaign
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More of this campaign 〰️
Explainer Film & OOH
