MND Victoria

Xmas Appeal 2024

The brief:

Is there a wrong side of 65?

Unfortunately, for people living with MND that are diagnosed after 65, their access to money for proper care is limited - but why are we allowing this to be the case?

For MND Victoria’s 2024 Xmas Appeal, we wanted to highlight this indifference and show how MND Victoria are helping to provide proper care to all people living with MND, no matter their age.

The outcome:

We were honoured to produce this heartfelt Christmas Appeal for MND Victoria, shining a light on the incredible care they provide to everyone living with MND. We worked with the team at MND Victoria and real people living with MND who are under MND Victoria’s care, Martin and Lorraine, to create this spot. From creative concepting and scripting, pre-interviews, shooting and post-production - we felt honoured to work so closely with MND Victoria on this project.

What we provided:

Creative Concepting and Scripting

Stills Photography

Logistics

Shooting and Production

Editing and Post Production

Pre-Interviews

Thanks to:

Client: MND Victoria

CEO: Kate Johnson GAICD

General Manager - Community Engagement: Daniel Woodrow

Fundraising Manager: Leah Szymanski

  • Client: MND Victoria

    CEO: Kate Johnson GAICD

    General Manager - Community Engagement: Daniel Woodrow

    Fundraising Manager: Leah Szymanski

    Senior Creative Producer: Samantha Haines

    DOP: Brendan Cherry

    Editor: Jack Ralph

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