MND Victoria
Amy’s Story
The brief:
Amy is a wonderful, vibrant, young mother of two little girls, Hannah and Georgia. In August 2022, her world was turned upside down when she was diagnosed with motor neurone disease (MND) at just 27 years old. For MND’s 2023 Tax Appeal, we wanted to highlight Amy’s unique story and how the invaluable support from MND Victoria helped both Amy and her family adjust into this new and scary reality.
The outcome:
We travelled to meet Amy and her family in regional Victoria, interviewing and documenting Amy, Simon and their two children and their life since diagnosis. This film was all about encapsulating the impacts of MND on their life, and how MND Victoria offered them care and support where a cure isn’t available.
For this campaign, we created a hero film and captioned version for MND Victoria to use across their 2023 Tax Appeal.
What we provided:
Creative Concept & Scripting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: MND Victoria
CEO: Kate Johnson
Fundraising Manager: Leah Szymanski
General Manager - Community Engagement: Daniel Woodrow
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Client: MND Victoria
CEO: Kate Johnson
Fundraising Manager: Leah Szymanski
General Manager - Community Engagement: Daniel Woodrow
Production: Eric Tom & Bruce
Director/Producer: Samantha Haines
DOP: Brendan Cherry
Editor: Jack Ralph
Awards:
Communicator Award of Excellence 2024: General - Causes & Awareness
Communicator Award of Distinction 2024: General - Non-Profit
Davey Awards: Gold in Film/Video - Non-Profit
MUSE Awards: Gold in Video - Cause/Awareness
Gold in Video - Nonprofit
