MYOB
Trailblazers
The brief:
MYOB’s Trailblazers series aims to highlight the individuals who are redefining the parameters of who is working in what industries and the defining moment that made them take the leap. Therefore, we wanted to push focus on the inciting incident of each individual’s journey. There’s always that one moment that helps thrust one onto the path they are on now.
The outcome:
Working directly with the team at MYOB, we seeked to find the trailblazers of Australia so we could help tell their stories.
We produced a series of 1 minute hero videos highlighting each individual trailblazer. We also provided MYOB with multiple cutdowns and resizes for a variety of platforms.
What we provided:
Logistics
Creative Concepting and Scripting
Pre-Interviews
Shooting and Production
Editing and Post Production
Thanks to:
Client: MYOB
Content Strategist: Catherine Blossom
Creative Producer/Director: Samantha Haines
DOP: Brendan Cherry
Camera/Lighting Assistant: Drew Collins
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Client: MYOB
Content Strategist: Catherine Blossom
Production: Eric Tom & Bruce
Creative Producer/Director: Samantha Haines
DOP: Brendan Cherry
Camera/Lighting Assistant: Drew Collins
More of this campaign:
