Cadbury

Get in the Game

The brief:

Over 2020 and 2021 we worked with Ogilvy on the Cadbury Dairy Milk on the 'Get in the Game' campaign. Each of the four spots featured a well know female sports person mentoring a young player in their sport. The campaign explored the passion, resilience and joy that goes into being an elite athlete, and why girls should fearlessly dream when it comes to sport.

The outcome:

The spots, featuring Jess Sergis (NRL), Tayla Vlaeminick (Cricket), Alanna Kennedy (Soccer) and Akec Makur Chuot (AFL), came together beautifully into four two-minute videos, along with multiple cutdowns.

As a woman-owned company, it was special for us to help create content for this campaign that highlighted the strength of women, especially in elite sport. We shot these spots in Melbourne over a singular day shoot, and found it inspiring to see the mentorship of these female athletes.

The services we provided:

Logistics

Shooting and Production

Editing and Post Production

Job Details:

Agency: Ogilvy

Producer: Jules Callen

Account Director: Anne Brooke

Creative: Liam Jenkins

Creative: Siobhan Joffe

Client: Mondelez

Equity Marketing Manager: Jess Finger

Senior Brand Manager: Adam Lidis

Brand Equity and Sponsorship: Anthony Ho

  • Client: Mondelez

    Equity Marketing Manager: Jess Finger

    Senior Brand Manager: Adam Lidis

    Brand Equity and Sponsorship: Anthony Ho

    Agency: Ogilvy

    Producer: Jules Callen

    Account Director: Anne Brooke

    Creative: Liam Jenkins

    Creative: Siobhan Joffe

    Production: Eric Tom & Bruce

    Creative Producer: Samantha Haines

    Director: Greta Nash

    DOP: Alice Stephens

    1st AC: Agatha Lee

    2nd AC: Indigo Tait-Atkin

    Gaffer: Hannah Palmer

    Production Designer/Wardrobe: Paige Anderson

    Makeup Artist: Marie-Louise Cannon

    Production Assistant: Alex Blaine

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