Cadbury
Get in the Game
The brief:
Over 2020 and 2021 we worked with Ogilvy on the Cadbury Dairy Milk on the 'Get in the Game' campaign. Each of the four spots featured a well know female sports person mentoring a young player in their sport. The campaign explored the passion, resilience and joy that goes into being an elite athlete, and why girls should fearlessly dream when it comes to sport.
The outcome:
The spots, featuring Jess Sergis (NRL), Tayla Vlaeminick (Cricket), Alanna Kennedy (Soccer) and Akec Makur Chuot (AFL), came together beautifully into four two-minute videos, along with multiple cutdowns.
As a woman-owned company, it was special for us to help create content for this campaign that highlighted the strength of women, especially in elite sport. We shot these spots in Melbourne over a singular day shoot, and found it inspiring to see the mentorship of these female athletes.
The services we provided:
Logistics
Shooting and Production
Editing and Post Production
Job Details:
Agency: Ogilvy
Producer: Jules Callen
Account Director: Anne Brooke
Creative: Liam Jenkins
Creative: Siobhan Joffe
Client: Mondelez
Equity Marketing Manager: Jess Finger
Senior Brand Manager: Adam Lidis
Brand Equity and Sponsorship: Anthony Ho
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Client: Mondelez
Equity Marketing Manager: Jess Finger
Senior Brand Manager: Adam Lidis
Brand Equity and Sponsorship: Anthony Ho
Agency: Ogilvy
Producer: Jules Callen
Account Director: Anne Brooke
Creative: Liam Jenkins
Creative: Siobhan Joffe
Production: Eric Tom & Bruce
Creative Producer: Samantha Haines
Director: Greta Nash
DOP: Alice Stephens
1st AC: Agatha Lee
2nd AC: Indigo Tait-Atkin
Gaffer: Hannah Palmer
Production Designer/Wardrobe: Paige Anderson
Makeup Artist: Marie-Louise Cannon
Production Assistant: Alex Blaine