Our Watch
Doing Nothing Does Harm
The brief:
We had the pleasure of teaming up with Thinkerbell and Our Watch to produce their new campaign all about asking men to speak up when they see women being disrespected. We wanted to stick to scenarios and environments that were familiar, showing that speaking up is important wherever discrimination may occur.
The outcome:
We created four different films for this campaign which take place in familiar situations; the backyard BBQ, cafe lunch break, local park bootcamp and even a work zoom call. The campaign included multiple cutdowns across all four films and had a digital rollout across Australia.
Special thanks to director extraordinaire Greta Nash for helping us bring this to life.
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Agency: Thinkerbell
Chief Creative Tinker: Jim Ingram
Lead Tinker: Nikia Shepherd
Tinker: Andre Pinheiro
Thinker: Rosie Bourke
Production: Jess Evernden
Client: Our Watch
Marketing Manager & Campaigns: Janine Scott
Senior Marketing & Communications: Steph Francas
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Agency: Thinkerbell
Chief Creative Tinker: Jim Ingram
Lead Tinker: Nikia Shepherd
Tinker: Andre Pinheiro
Thinker: Rosie Bourke
Production: Jess Evernden
Client: Our Watch
Marketing Manager & Campaigns: Janine Scott
Senior Marketing & Communications: Steph Francas
Production: Eric Tom & Bruce
Creative Producer: Samantha Haines
Director: Greta Nash
DOP: Max Walter
1st AC: Lachlan Wright
Gaffer: Tommi Hacker
Best Boy: Joel Green
Sound Recordist: Hugh Palmer
Hair & Make-up: Shelby Conn
Production Designer: Nikki Barba
Production Assistant: Olivia Altavilla