Vegemite
100 Mitey Years
The brief:
We loved collaborating with Thinkerbell on this iconic, joyous campaign to celebrate Vegemite's 100th birthday. With a nation wide casting call for the next generation of Happy Little Vegemites facilitated by Studio P and over 10,000 applications we landed on the perfect cast.
Utilising the original ad from the 60s we wanted tokeep the old-school charm but dial up the energy as we move between the 21st century and the past.
The outcome:
We wanted the modern world to gradually seep into the film,—beginningwith the old Vegemite jar that glitches to the new, eventually evolving into a full-screen takeover as the ad progresses. A modern remix of the jingle really upping the energy without taking away from the nostalgia.
Featuring orginal 'Happy Little Vegemite' Trish, 64 years later, now in her 70's was the icing on top of the cake.
The original Happy Little Vegemite ad embodies everything great about this country that we call home. The new Happy Little Vegemites ad, and the next generation of Happy Little Vegemites, proudly celebrates the tapestry of Aussie life – where the simple act of enjoying Vegemite brings people together and fosters and sense of belonging and nostalgia that resonates with every Australian heart.
What we provided:
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Photography and Retouching
Thanks to:
Agency: Thinkerbell
Executive Creative Tinker: Ben 'Cuz' Couzens
Head Creative Tinker: Regina Stroombergen
Executive Creative Tinker: Claire Montfort
Tinker: Ben Grant
Thinker: Romy Stubbings
Client: Bega Group
Senior Brand Manager: Magda Kozera
PR and Brand Communications Lead: Hannah Saliba
Marketing Manager: Jessica Hoare
Assistant Brand Manager: Georgia Fink
PR Coordinator: Sarah Male
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Client: Unicharm
General Marketing Manager: Michael Joel
Digital Marketing Specialist: Riya Agrawal
Brand Manager: Ruri Morris
Agency: Communicado
Group Account Director: Victoria Beranger
Executive Creative Director: Annie Price
Account Executive: Sasha Tonkes
Production Company: Eric Tom and Bruce
Director/DOP/Photographer: Jon Webb
Executive Producer: Victoria Conners
Senior Creative Producer: Lauren Burgueno
1st AC: Jim Cookson
Photography Assist: Aaron Widyanto
Runner: Delphi San Roque
H/MU: Ingrid - Tonic
Nurse: Libbie Evans
Editor: Jack Ralph
Online Editor & Colourist: Nicholas Hower
Sound Mix: Gusto Studios
Casting: Northside Casting
Catering: Kartel Catering
Awards:
Communicator Award of Excellence 2024:
Craft Categories - Editing
Craft Categories - Use of Graphics
2024 AIVA Team Pick - Josh’s Picks
Behind the Scenes
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Behind the Scenes 〰️
