Retire Australia
Established Communities
The brief:
When we were approached by New Word Order to help them produce this campaign for Retire Australia’s Established Communities we were super excited! This campaign was all about the journey - a journey of retirement living with Retirement Australia (or a journey in Chris Betts’ stunning red classic car.) This spot is all about the care that Retirement Australia can offer those looking to change towards a lifestyle of retirement living.
The outcome:
We had such a blast working on this shoot - this spot was all about carefully crafted camera movements and transitions to really send home that idea of a smooth journey in a retirement lifestyle.
We created a hero 30” for this campaign along with 15” and 6” cutdowns, and still photography.
What we provided:
Logistics
Shooting and Production
Stills Photography
Casting
Thanks to:
Client: Retire Australia
National Marketing Manager: Daniel Doak
Marketing Manager - Established Communities: Daniela Trombetta
Marketing Advisor: Tawa Scott
Agency: New Word Order
Head of Strategy and Creative: Scott Oxford
Agency Producer: Marine Vaughn
Creative/Copywriter: Liam Ryan
Creative/Art Director: Mike Ballantyne
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Client: Retire Australia
National Marketing Manager: Daniel Doak
Marketing Manager - Established Communities: Daniela Trombetta
Marketing Advisor: Tawa Scott
Agency: New Word Order
Head of Strategy and Creative: Scott Oxford
Agency Producer: Marine Vaughn
Creative/Copywriter: Liam Ryan
Creative/Art Director: Mike Ballantyne
Production: Eric Tom & Bruce
Director: Colin Skyba
Senior Creative Producer: Samantha Haines
Runner: Samantha Skyes
DOP: Matthew Hopkins
1st AC: Michael Leung
Steadicam: Kate Eccarius
Gaffer: Craig Skyes
LX Assistant: Joel Klinger
LX Trainee: Emma Skyes
Sound Recordist: Gregory Bye
Art Director: Laura James
Art Assist: Margarita Gershkovich
HMUA: Sue Carroll
Photographer: Anna Kucera