Our Watch

Doing Nothing Does Harm

The brief:

We had the pleasure of teaming up with Thinkerbell and Our Watch to produce their new campaign all about asking men to speak up when they see women being disrespected. We wanted to stick to scenarios and environments that were familiar, showing that speaking up is important wherever discrimination may occur.

The outcome:

We created four different films for this campaign which take place in familiar situations; the backyard BBQ, cafe lunch break, local park bootcamp and even a work zoom call. The campaign included multiple cutdowns across all four films and had a digital rollout across Australia.


Special thanks to director extraordinaire Greta Nash for helping us bring this to life.

What we provided:

Logistics

Shooting and Production

Editing and Post Production

Thanks to:

Agency: Thinkerbell

Chief Creative Tinker: Jim Ingram

Lead Tinker: Nikia Shepherd

Tinker: Andre Pinheiro

Thinker: Rosie Bourke

Production: Jess Evernden

Client: Our Watch

Marketing Manager & Campaigns: Janine Scott

Senior Marketing & Communications: Steph Francas

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