MND Victoria
Anthony Callea Ambassador Content
The brief:
We had multiple shoots for this video series, including a studio series in which we produced four videos explaining the event, the cause and announcing Anthony Callea as an ambassador - along with a series of stills. This series was released across social media platforms, therefore had social resizes.
We then created a set of interview videos with Anthony in which he sat down with several people living with MND, recieving the support of MND Victoria, to hear their unique stories.
The outcome:
For MND Victoria’a annual Great MND Relay, we teamed up with them and their ambassador, Anthony Callea, to create a series of content featuring him. Anthony Callea’s connection to MND Victoria is highly personal - and so getting audiences on board with support the Great MND Relay was our goal with this video series.
What we provided:
Logistics
Scripting and Creative Concepting
Shooting and Production
Editing and Post Production
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Client: MND Victoria
CEO: Kate Johnson
General Manager - Community Engagement: Daniel Woodrow
Ambassador: Anthony Callea
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director/Producer: Samantha Haines
DOP: Brendan Cherry
1st AC: Shawkat Husseini
Gaffer: Frank Healy Wood
Sound Recorder: Kwamena Brace
HMUA: Sarah Klein
Photographer: Charlie Kinross
Thanks to:
Client: MND Victoria
CEO: Kate Johnson
General Manager - Community Engagement: Daniel Woodrow
Ambassador: Anthony Callea